Recently, the National Bureau of Statistics Heilongjiang Survey Corps conducted a special survey on the development of the province's green food industry. Through the investigation of the cultivation, processing, circulation, and consumption of green foods, green food has attracted people's attention with its unique charm and has been accepted by more and more consumers. Especially in recent years, frequently exposed food safety issues are changing the concept of domestic consumers on food consumption. Safe, high-quality, nutritious green food has become the first choice for the people and has brought unlimited business opportunities to the green food industry.

I. Improvement of food safety awareness Accelerating the growth of the green food market (1) The people’s concern for food safety has been significantly improved. “People take food as their food, food and safety as their first priority”. Food safety issues have attracted the attention of the whole society. Uncertainty in safety awareness and demands, whether food products are safe, whether it affects health, or even whether it poses a threat to life have become hot topics for the people. According to a recent survey of the people's livelihood and public opinion survey conducted by Harbin City, 72.9% of urban and rural residents pay more attention to food safety and pay attention to the shelf life of food. 79.8% of urban residents believe that the hidden dangers in production and processing are the greatest, and the people are concerned about food safety. The degree of concern has increased significantly.

(2) Green food conforms to changes in the industrial structure of food. From the perspective of development trends, the current global food industry is entering a new turning point, that is, consumers have high-tech foods, pollution-free foods and health foods during the period of new food demand. It has become the food with the greatest development potential in the international market in the 21st century and the most popular among consumers. At the same time, industry experts in the survey stated that consumers’ favor for green food is not only because the public’s food safety is frequently threatened, but also that it meets the green and healthy lifestyle trends. Green foods have achieved “natural, pure green” at the source. "The ideal state is consistent with the people's pursuit of a green, natural, and healthy life philosophy, and has a broad market prospect. Therefore, vigorously develop ecological agriculture, comply with changes in the food industry structure, green food development will usher in a beautiful spring of rapid development.

Second, the growth of the green food market highlights four major roles: (1) Helping to strengthen food safety Basic Green food originates from a good ecological environment and has its own standards system. Green foods are subject to inspection and testing by specialized agencies in the production and marketing links. It is concluded that the final product must be pollution-free, safe, of good quality, and rich in nutrients. Vigorously developing the green food industry is the first step in ensuring food safety and is also the foundation for building food safety.

(B) conducive to optimizing the adjustment of agricultural structure The active development of the green food industry is the only way for the province's agricultural structural adjustment from quantitative change to qualitative change and to achieve leap-forward development. It is of great significance to optimize the structure of agricultural products and the quality of agricultural products. At the same time, the development of green food is consciously integrated into the ecological environment protection and will become an important industrial force for the construction of ecological environment and sustainable development.

(3) Helping to improve the international competitiveness of our province's agricultural products Heilongjiang Province has unique conditions for the development of green food. First, it has an excellent natural ecological environment; Second, abundant agricultural resources; Third, the more developed food processing industry provides a solid industrial foundation for the development of green food. Taking advantage of these favorable factors and actively exploring the international market of Longjiang Green Food will certainly boost the overall competitiveness of our province's agricultural products in the international market.

(IV) It is helpful to increase the employment of peasants and increase their income Green food is a labor-intensive industry that requires more labor. The development of the green food industry helps to increase the employment rate of farmers. At the same time, vigorously developing the green food industry will provide new growth points for increasing farmers' income.

Third, seize the opportunity to achieve a new leap in the green food industry With the development of global organic agriculture and awareness of environmental protection, food safety awareness, the development of the province's green food industry is facing unprecedented opportunities and favorable conditions, how to achieve the green food industry Major developments, major developments, and big leapfrogs, provide the following suggestions:

(1) It is necessary to make breakthroughs in organizational leadership. First, intensify efforts to create favorable conditions, seize the opportunity of the State Council to rectify food safety, solve problems for the development of the green food industry, do more practical things, and make great strides in the construction of the green food industry. The second is to insist on scientific planning, achieve rational distribution, regional development and overall arrangements, increase investment, and promote the scale construction of green food production base; Third, increase management efforts, and guide the bases and enterprises to strictly follow the green food Standards and procedures for production, the correct use of green food labels and anti-counterfeiting labels, and serious implementation of the use of signs; Fourth, regulate market management, combat counterfeit green food, maintain a good image of green food, and protect the legitimate rights and interests of consumers and producers.

(II) Breakthroughs in policies and regulations support First, the development of green food industry indicators and work tasks should be integrated into national economic and social development plans, closely integrated with the realization of sustainable development, closely integrated with the improvement of people’s living standards and the realization of a well-off society in an all-round way. The second is that the current state's preferential policies on agriculture and subsidies are very conducive to the long-term development of green food. We must fully utilize relevant financial support policies, increase capital investment in enterprises, increase support for scientific research funds, and increase enterprise production. The level of technology and R&D and innovation capabilities; the third is to improve and perfect the relevant local laws and regulations, incorporate the green food industry into the legalized management track, and standardize the business operations.

(III) It is necessary to make breakthroughs in the expansion of the total scale. First, highlight the development of key regions, key enterprises, and key products. Key regions should develop green foods on a large scale and form leading industries; key enterprises must support a large number of resource-based and ecological agricultural product processing projects with large scale, high technological content, and strong driving capabilities, making them provincial and national. Or super-large agricultural industrialization management key leading enterprises; key products are mainly outstanding products, high-quality products, specialty products, deep-processed products and high-tech high value-added products; the second is to build high-standard green food base. Concentrate on building a group of professional, standardized and demonstration-driven international green food bases, make rational use of development resources, and provide production conditions for green food development; and third, actively promote the construction of industrial groups. In order to expand the scale and market competitiveness, green food production and marketing companies can learn from the successful experiences of some brand groups, accelerate the integration and grouping process of green food brands, and build cross-regional, cross-ownership, cross-industry large-scale projects in accordance with the ecological environment and economic regional layout. Industry group.

(IV) It is necessary to make breakthroughs in the development of technological level. First, comprehensively improve the standards, process flow, and production technical regulations of green food products, follow international standards, and achieve international standards. Second, strengthen technological transformation and technological innovation of enterprises, and actively introduce world-class technologies. Production equipment, improve the level of deep processing, to scale to the depth of development, to market, to benefit; Third, targeted to guide the well-known enterprises with characteristics, strength, market, high management level, good economic returns actively produce green food , further expand the product range and optimize the product structure; Fourth, rely on the existing scientific research institutions and colleges and universities in the province to strengthen the research on new technologies for green food production, and continuously increase the technological content according to the production regulations and technical requirements for green food. Long chains increase added value and improve the overall economic benefits of the green food industry.

(V) Breakthroughs in Innovative Marketing Means First, full use should be made of market access rules to attract well-known domestic and foreign agricultural companies to invest in and develop green food in our province, and to establish export-oriented foreign exchange earning bases. At the same time, some existing companies have been nurtured and grown into export-oriented enterprises; second, they have taken full advantage of modern marketing methods such as exhibitions and exhibitions, logistics and distribution, supermarket services, chain operations, electronic transactions, and online sales to innovate marketing methods, expand marketing, and open up new markets. The third is to nurture and develop green food distribution centers, specialized markets and wholesale markets, improve the market system, expand marketing networks, and increase market share; Fourth, increase publicity efforts. The awareness of green food in our country is gradually increasing. In this process, we should base ourselves on singing the “Longjiang brand” and increase the promotion of Heilongjiang green food so that consumers can further understand the famous green food in our province. Jiang Green Food out of the "provincial gate" and "country gate" to create a public opinion environment.