Liquor price reduction foreign wines machine price increase sales

When high-end liquors such as Maotai and Wuliangye began to cut prices, Chivas, Hennessy and other wines began to raise prices. According to Wuhan dealers, Remy Martin will also raise prices at the beginning of next month, and it is expected that the average increase will exceed 10%.

Liu Shaolin, deputy general manager of Wuhan Winery Distributor, Wuhan Nanpu Food Co., Ltd., said that at the beginning of February, Chivas and Ballantine had raised their prices, Hennessy had raised prices at the beginning of March, and Remy Martin will also raise prices at the beginning of April. The specific increase is not yet clear, but according to the past In terms of gains, it should exceed 10%.

According to Zhou Zhao, Wuhan manager of Moët Hennessy Diageo Co., Ltd., the ex-factory price of Hennessy products began to increase on March 1st, while Hennessy XO Cognac gained 8%, while some other products rose by about 10%. The main reason for the increase in prices is to cope with insufficient market capacity. The terminal market will start implementing new prices from April 1.

The reporter learned from the local supermarket terminal yesterday that there was no change in the prices of foreign wines. In recent years, the average annual consumption of Wuhan wine has increased by about 40%.

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