From the Dragon Boat Festival there are more than a month, there are Guangzhou merchants have launched the Dragon Boat Festival products, this year, the price of Dragon Boat Festival is still generally rising, bagged sampuli rose by two to three percent, gift box ç²½ rose about 10%.

Zhao Liping, assistant general manager of Guangzhou Restaurant Group, analyzed that this year's price increase is mainly due to the fact that the labor costs of raw material suppliers have risen by more than 20% from last year, leading to the increase in the prices of some raw materials, of which the beans have risen by about 30%. In addition, the labor of the Dragon Boat Festival has been artificial. Production costs have also risen.

Since 2010, the Dragon Boat Festival has risen for four consecutive years, with an annual growth of between 10% and 30%. Incomplete statistics show that the capacity of the Dragon Boat Festival market in China reached nearly 4.5 billion yuan last year, and the market capacity is expected to reach 5 billion yuan this year.

In fact, due to the “Three-public” consumption restriction this year, sales of high-end dice products, which account for approximately 1/4 of the total sales volume, are likely to be affected. In this regard, Zhao Liping said that the planned sales, production and sales volume of the Guangzhou Restaurant is about 4 million, which is 20% higher than last year. Taking into account the economic and environmental factors, the price increase will be controlled at around 5%.

ç²½ Product growth year increase 2013 10%-30%

2012 10%

2011 10%-15%

2010 0%-30%