Indian medical care: clinics are close to the people, advertising is very cautious

India’s per capita medical expenditure is only $60 a year. For most Indians, the ability to afford treatment is a major concern when choosing a hospital. The Xinhua News Agency’s Mumbai reporter experienced the experience and how to use mobile application software to choose a safe and affordable treatment plan when it is more mobile than a personal computer.

[Private clinic is preferred]

In India, due to the limited number of public hospitals and inefficiencies, most people prefer private or private hospitals for medical treatment.

The reporter had a toothache in Mumbai and was recommended by a friend to come to a private clinic near his place of residence. Because it was the first time to see a doctor, the attending doctor Dr. Mansuri simply asked about the condition, gave a general treatment plan, and agreed on the time for the next treatment. The first consultation fee is 800 rupees (about 78 yuan).

In India, there are both high-priced private hospitals for the high-end market and private clinics that the general public can afford. Compared with the free public hospitals in India, there is no need to queue up in private clinics, and the costs are not particularly high.

Dr. Mansuri, who is visiting doctors, has three clinics in Mumbai, two of which are for the middle class and one in the general residential area, halving the price of the working class.

Private clinics in India are popular with people because of their timeliness, reliability and fair prices. To open a private clinic in India, you must obtain a medical school certificate and a government-issued medical certificate. The threshold of the Indian medical school is very high, and all the students are admitted to the school. According to the Indian government regulations, medical school graduates must go to a government hospital for a year, and then go to the corresponding other hospitals for a period of time to get the government-issued medical certificate.

Once a private clinic is opened, the business depends entirely on the doctor's treatment level and word of mouth among the patients.

[Use the mobile phone to find a hospital]

With the popularity of smartphones, more and more Indians choose hospitals through mobile applications instead of using search engines to seek medical advice. Practo is India's largest medical information network platform. Users who have downloaded the Practo application can choose a hospital from their mobile phone and make an appointment with a doctor.

After returning home from the Mansuri doctor's office, the Practo application downloaded from the reporter's mobile phone received a message indicating the time and place of the next visit to the Mansuri clinic (because he has several clinics) and the contact number.

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